Online Marketing Madness

Online Marketing Madness

It is easy to get overwhelmed with social media, web and mobile tactics, but if you don’t get the strategic core right you’ll just be spinning your wheels. This talk takes you through from strategy to execution.

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Full Description

Your internet advertising, search engine optimization, and social media work can all be for nothing if they aren’t part of an overall strategy. In this interactive presentation we discuss the both the marketing and operational fundamentals that are required for business (or non-profit) success. Then we look at the ways online media should be a part of the plan.

Tema Frank has been pioneering internet success for companies since she created Web Mystery Shoppers in 2001, and built a database of 75,000 mystery shoppers using only social media technques in the pre-social media era. She now hosts the weekly podcast, the Frank Online Marketing Show (sponsored by IBM), and helps small and mid-sized businesses market themselves and sell on the web.

This session can either be delivered for a general business audience, or it can be tailored to your organization’s specific needs. If it is done within a company, we will work through your real-world, in-the-moment marketing issues.



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